Month: September 2011

1) Financial advisers migrate online (The Wall Street Journal) — Financial advisers are increasingly embracing social media to develop closer relationships with clients and gain exposure to [...]

By Campfire Communications

In corporate reputation, insights, media relations, morning embers, political communications, social media

Posted September 14, 2011

Morning embers: ConAgra, fundraising etiquette, and a transformational non profit

1) A PR professional’s code of ethics (Fast Company) — Author Wendy Marx writes that a bait-and-switch by ConAgra’s PR team cast a pall on the industry and reminded us that [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, morning embers, social media

Posted September 9, 2011

Morning embers: Libya’s PR firm, Gibson Guitars, and how not to fire an employee

1) Libya’s PR firm fails to file disclosure forms (The Wall Street Journal) — The public relations firm Brown Lloyd James acknowledged this week that it failed to file federal [...]

By Campfire Communications

In insights, message development, online advertising, social media

Posted September 8, 2011

Unconventional ways to measure your Facebook ad’s success

We’ve had a lot of fun lately designing Facebook ad campaigns for clients. We used the traditional metrics to gauge whether the ads were having an impact, but we also relied on two [...]

Morning embers: Online politics, media kits, and all-time lows for news organizations

Morning embers: ConAgra, fundraising etiquette, and a transformational non profit

Morning embers: Libya’s PR firm, Gibson Guitars, and how not to fire an employee

Unconventional ways to measure your Facebook ad’s success