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crisis communications

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, political communications, social media
Posted June 16, 2017

The future of news consumption in four charts

It is no secret the media industry is changing. What is less clear to many organizations we meet with is what it will look like in the future. To shine some light on this question, consider these [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights
Posted June 1, 2017

Uber, United Airlines, and the changing face of crisis communications

The nature of crisis communications is changing, due in large part to the advent of social media’s minute-by-minute news cycle. How should companies in crisis respond to this reality? [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations
Posted October 12, 2016

Tip Sheet: Under Armour, Airbnb and pitching freelance journalists

How Under Armour Mastered Crisis Communications (Quartz) — Quartz explores how the global sportswear company recovered from major controversy at the 2014 Winter Olympics. Cleveland Clinic [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, message development
Posted October 5, 2016

Why we believe what we read on the internet

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights
Posted August 30, 2016

Tip sheet: Corporate activism, email marketing and non-stop news cycles

Corporate activism on the rise (ReputationExchange) – An interesting new study recently surfaced showing how major corporations are under pressure to weigh in on social issues —Taking a [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, social media
Posted March 22, 2016

Tip sheet: Volkswagen, Barbie and the Affordable Care Act

How Mattel’s comms team prepared for the worst when it launched ‘curvy Barbie’ (PR Week) – The iconic brand Barbie recently revealed an expanded Fashonistas line featuring [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, message development
Posted May 13, 2013

Lesson from the IRS media call: Better come prepared

Few stories light a fire under journalists more than allegations of abuse by powerful government or corporate interests.  Even if they don’t always get the facts right, the press takes its [...]

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By Campfire Communications
In citizen journalism, corporate reputation, crisis communications, insights, media relations, political communications, social media
Posted February 26, 2013

When business underestimates community opposition

Here’s some required reading for those of you in industries that tend to incite community opposition, namely transportation, construction, and real estate. The Wall Street Journal article [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations
Posted January 22, 2013

Campfire’s Henry Fawell featured in the Baltimore Business Journal

Campfire’s Henry Fawell has penned an open communications strategy memo to Lance Armstrong following his doping admission.  The column appeared in today’s edition of the Baltimore [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations
Posted November 16, 2012

Campfire featured in Business Gazette’s crisis communications story

Today’s edition of The Business Gazette has a useful article on crisis communications strategy. Reporter Lindsey Robbins explores the PR lessons companies can learn from recent [...]

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