morning embers

1) Sierra Club goes beyond press releases to share its story (Ragan) — Press releases or slickly produced videos don’t always seem authentic; they can appear too polished. [...]

1) What you can learn from GE about social media strategy (Forbes) — You hear a lot about engaging your audiences through social media platforms like Facebook, Twitter,Pinterest, Tumblr, [...]

1) Inside the Israeli military’s social media squad (Fast Company) — A representative for the Israeli Defense Forces discusses why a violent Mideast conflict needs to be on Twitter, [...]

1) Are you refined enough to like Grey Poupon on Facebook? (Ad Age) — Usually, brands want as many fans as they can get on Facebook. But Grey Poupon mustard is trying to mark itself as [...]

1) Chicago teacher strike escalates into PR conflict (PR Daily) — In Chicago, there’s an all-out PR war taking place between two imposing factions: City Hall and the public school teachers. [...]

1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to [...]

1) Syria’s Assad family turns to West for glossy PR (The New York Times) — With the help of PR firm Brown Lloyd James, Syrian President Basher al-Assad and his family have sought over [...]

1) How Obama’s top copywriter does marketing right (Fast Company) — Fast Company’s Lisa Nirell writes that Obama campaign manager Jim Messina sets the standard for persuasive [...]

1) Bryce Harper works on his brand (Washington Business Journal) — Washington Nationals phenom Bryce Harper isn’t looking for more endorsement deals, but he’s not above a little [...]

1) Five writing tips from Winston Churchill (PR Daily) — Writer Clare Lynch outlines the five pillars of Winston Churchill’s legendary war-time speeches and how they can help your [...]