Storytelling

1. Will a robot take your job? Not if you’re creative (CSC) — Artificial intelligence will transform the employment landscape in the years ahead, but research shows that [...]

Corporate America has a $3.1 billion writing problem. That is the finding in a recent study estimating that U.S. corporations spend an eye-popping $3.1 billion on basic writing training for their [...]

1) Sierra Club goes beyond press releases to share its story (Ragan) — Press releases or slickly produced videos don’t always seem authentic; they can appear too polished. [...]

HBO Real Sports recently aired a profile of one of America’s great entrepreneurs: the late President of NFL Films, Steve Sabol. Sabol and his father, Ed, grew NFL films from a $3,000 Hail [...]

1) Inside the Israeli military’s social media squad (Fast Company) — A representative for the Israeli Defense Forces discusses why a violent Mideast conflict needs to be on Twitter, [...]

At Campfire, we are big believers in the power of story to move public opinion.  Here are some thoughts on how to tell a great story by one of the world’s best storytellers: filmmaker Ken [...]

1) Bryce Harper works on his brand (Washington Business Journal) — Washington Nationals phenom Bryce Harper isn’t looking for more endorsement deals, but he’s not above a little [...]

1) The FBI’s new ad campaign (Wall Street Journal) — The notoriously secretive FBI has turned to an uncharacteristic tactic to combat corporate espionage: a comprehensive advertising [...]

1) Reputation Management: Don’t play the victim (Financial Times) — Zappos and Sony recently took two very different approaches to protecting their reputations from threats. [...]

Goldman Sachs CEO Lloyd Blankfein offered some telling thoughts this week on how companies that ignore public relations can end up hurting their reputations down the road.  Here’s what [...]