Strategic Planning

We don’t confuse busyness with effectiveness. We learn your organizational goals then build a communications plan to reach it with clear benchmarks and timelines. We combine public relations, digital media, advertising or other services and execute that plan to move public opinion in your favor.

Message Development

It’s not what you say; it’s how you say it. A winning campaign starts with understanding your audience and what persuades them. We combine research-driven best practices with proven writing and editing services to move the audience that matters most to you.

Public Relations

We execute PR campaigns that put you in front of the right journalists with the right message for maximum impact and exposure. Our extensive contacts with local, statewide and national media give clients a competitive edge in securing and shaping media coverage.

Digital Strategy

The average American spends three hours on social media daily, a trend that will only rise in the future. Campfire works with clients to develop a social media strategy that advances their organizational goals. We also create and manage digital advertising campaigns to both raise your brand awareness and to mobilize online communities to take action on your behalf.

Thought Leadership

Clients often want to share an idea, solution or unique perspective on their industry or market. We ghostwrite op-eds and blog posts and also identifying speaking engagements to help you become a thought leader.


From energy projects to real estate developments, we have helped clients navigate controversial projects past tough community opposition. We engage local communities, persuade them to support your cause and then mobilize them to take action on your behalf.

Issue Advocacy

The era of quietly changing public policy behind closed doors is vanishing. From legislative campaigns to ballot initiatives, we help clients galvanize public support to win tough debates in Maryland and beyond.

Content Marketing

The media environment is fragmenting, which means companies must create their own newsrooms. Campfire helps you create and market branded content to build consumer loyalty and public awareness. Content ranges from video production and graphic design to social media and writing and editing services.

Crisis Communications

Named a “damage control expert” by National Journal, Campfire’s Henry Fawell has navigated companies through worker fatalities, regulatory scrutiny, executive misconduct and legislative crises. We draw on this experience to help you mitigate potential crises before they emerge and to respond quickly and decisively if they ever do.

Media Training

The average television sound bite lasts just 7.3 seconds. Our job is to help you make every second count. We have helped governors, CEOs and non-profit executives navigate media interviews so that their message is conveyed clearly and succinctly.