In insights, message development, political communications

Here’s a quick way to measure the themes in last night’s State of the Union speech from President Obama and the Republican response from Indiana Governor Daniels. A word cloud lets anyone – presidents, communications pros, speechwriters, etc. – measure in visual form the words and themes that stand out most in your product, whether it’s a speech, an op-ed, or a press release.

Here’s President Obama’s speech:

Word cloud of President Obama's State of the Union remarks

Here’s Governor Daniels’ response:

Word cloud of Indiana Governor Mitch Daniels' response

What themes emerge for you?