message development

Our last post explored the meaning of the term thought leadership.  In this post, we will explore the question every organization must ask: Does it actually work? The latest study from The [...]

This is another installment of our multipart series “Breaking Down Buzzwords,” which seeks to explain the most common buzzwords in marketing and communications.  Let’s be [...]

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

1. Will a robot take your job? Not if you’re creative (CSC) — Artificial intelligence will transform the employment landscape in the years ahead, but research shows that [...]

Corporate America has a $3.1 billion writing problem. That is the finding in a recent study estimating that U.S. corporations spend an eye-popping $3.1 billion on basic writing training for their [...]

Maryland Governor Larry Hogan has named Campfire president Henry Fawell to the Board of Directors for the Maryland Public-Private Marketing Corporation, a new entity responsible for developing a [...]

It’s no secret that Facebook can help win elections and public affairs campaigns, but a lot of commentary on the subject is heavy on hype and light on specific examples. That’s what [...]

We’ve written several times about the tough economic straits facing today’s media organizations. Revenue is dwindling and newsrooms are shrinking, meaning the content your favorite [...]

Few stories light a fire under journalists more than allegations of abuse by powerful government or corporate interests.  Even if they don’t always get the facts right, the press takes its [...]

1) Sierra Club goes beyond press releases to share its story (Ragan) — Press releases or slickly produced videos don’t always seem authentic; they can appear too polished. [...]