Be your own newsroom
A new study from USC Annenberg reinforces a new reality facing companies trying to build public awareness in a fragmenting media environment: Media outreach alone is no longer a sustainable [...]
Morning embers: General Motors crisis communication, Warren Buffett, and email marketing
1) How General Motors can steer through this ignition switch recall (Ad Age) — One of the first rules of reputation management is to be proactive, not reactive. In this Ad Age article, [...]
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Not your father’s newspaper: How the press hunts for revenue in the 21st century
We’ve written several times about the tough economic straits facing today’s media organizations. Revenue is dwindling and newsrooms are shrinking, meaning the content your favorite [...]
Morning embers: Men’s Wearhouse, general counsel and getting hyperlocal press
1.) When a founder is the face of a brand (New York Times) — Companies can fire a founder. But they can’t fire his brand. That’s the dilemma Men’s Wearhouse is left with after dumping its [...]
Morning embers: The Raiders, word-of-mouth marketing and CEO reputations
1) Word of mouth marketing: control is futile (Church of the Customer) — With the help of a hilarious cartoon, Jack Huba explores what happens when organizations try too hard to control [...]
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Lesson from the IRS media call: Better come prepared
Few stories light a fire under journalists more than allegations of abuse by powerful government or corporate interests. Even if they don’t always get the facts right, the press takes its [...]
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Chart of the day: It pays to mobilize your company’s supporters
You don’t have to be a political junkie to appreciate the lessons in the graphic shown here. The chart compares the respective online display advertising campaigns of the Romney and Obama [...]
Morning embers: Sequestration, online advocacy, and better business writing
1) Former Obama group solicits stories on impact of sequestration (TechPresident) — Organizing for Action on Wednesday asked the members of its e-mail list to share personal stories on how [...]
In citizen journalism, corporate reputation, crisis communications, insights, media relations, political communications, social media
Posted When business underestimates community opposition
Here’s some required reading for those of you in industries that tend to incite community opposition, namely transportation, construction, and real estate. The Wall Street Journal article [...]
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Campfire’s Henry Fawell featured in the Baltimore Business Journal
Campfire’s Henry Fawell has penned an open communications strategy memo to Lance Armstrong following his doping admission. The column appeared in today’s edition of the Baltimore [...]