Archives

1.)  When a founder is the face of a brand (New York Times) — Companies can fire a founder.  But they can’t fire his brand. That’s the dilemma Men’s Wearhouse is left with after dumping its [...]

1) Word of mouth marketing: control is futile (Church of the Customer) — With the help of a hilarious cartoon, Jack Huba explores what happens when organizations try too hard to control [...]