In insights, Uncategorized

1) Word of mouth marketing: control is futile (Church of the Customer) — With the help of a hilarious cartoon, Jack Huba explores what happens when organizations try too hard to control what online communities say about their brand.

2) Oakland Raiders fire PR Director, inviting new PR disaster (PR Daily) — As a result of some unwanted attention from an April Sports Illustrated article, the Oakland Raiders fired their PR Director. Now the team’s leadership is getting even more unwanted attention.

3) Why B2B marketers still don’t get social media (Fast Company) — A recent CMO Survey reported that while B2B social media spending increased 9.6% last year, the majority of B2B companies failed to integrate social media into their business practices. Fast Company offers seven ideas to break down the silos. 

4) CEO sociability enhances reputation (ReputationXchange) — A new survey reveals that three-quarters of global executives believe it is a good idea for CEOs to actively participate in social media.