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1) How General Motors can steer through this ignition switch recall (Ad Age) — One of the first rules of reputation management is to be proactive, not reactive. In this Ad Age article, [...]

1.)  When a founder is the face of a brand (New York Times) — Companies can fire a founder.  But they can’t fire his brand. That’s the dilemma Men’s Wearhouse is left with after dumping its [...]

1) Word of mouth marketing: control is futile (Church of the Customer) — With the help of a hilarious cartoon, Jack Huba explores what happens when organizations try too hard to control [...]

1.) Operation Smile launches viral campaign for World Health Day (K Street Cafe) — Operation Smile recently launched a viral social campaign on World Health Day. The objectives of the [...]

1) Former Obama group solicits stories on impact of sequestration (TechPresident) — Organizing for Action on Wednesday asked the members of its e-mail list to share personal stories on how [...]