In insights, morning embers

1) PR firm’s pitch on behalf of client raises ethical questions (Media Bistro) — Burson Marsteller’s attempts to start a whispering campaign against Google backfire – and put B-M in the spotlight.

2) Alabama power company kept customers informed during storms (Ragan) — The advent of smartphones provided Alabama Power a new avenue to communicate with customers late last month as tornadoes ripped through the state.

3) At Veterans Affairs, a blogger criticizes from the inside (Washington Post) — The U.S. Department of Veterans Affairs hopes to use the online world — and a critic operating from the inside — to improve its current reputation for obstructionism.

4) Eight tricks of the trade show (Inc. Magazine) — In order to make your trade show experience a success, Inc.’s Drew Gannon recommends setting measurable objectives before the event and sticking to them.