Archives

1) Eight brands that found success on Facebook (Mashable) — Columnist Dave Kerpin outlines those brands that have thrived on Facebook, what they did right, and how you can emulate their [...]

Creating a corporate narrative can do more than generate good PR for your company.  It can also generate venture capital investments.  So says Mark Suster, whose venture capital firm manages more [...]

1) PR firm’s pitch on behalf of client raises ethical questions (Media Bistro) — Burson Marsteller’s attempts to start a whispering campaign against Google backfire – and [...]

1) Twitter’s CEO guides Senators on strategic tweeting (Tech President) — Twitter CEO Dick Costolo met with eight senators in Washington, D.C., last week to discuss the future of the [...]

Much has been written about Twitter’s capacity to break news.  The Hudson River plane landing is one prominent example.  The death of Osama Bin Laden nows joins the pantheon of news broken [...]

1) New speechwriters for Obama (The Washington Times) — The White House has hired a public relations firm headed by image maker Michael Sheehan – once dubbed by Secretary of [...]

Lately Campfire has been helping a client find new words to breathe life into an old corporate message. Here’s a poignant video that really underscores the value of such an exercise. [...]