In corporate reputation, insights, message development, Storytelling

Corporate America has a $3.1 billion writing problem.

That is the finding in a recent study estimating that U.S. corporations spend an eye-popping $3.1 billion on basic writing training for their employees.  That is the equivalent of the market capitalization of GoPro and Univision combined.

Companies would not make such an investment unless they considered poor writing a threat to future growth.

Just listen to Arne Sorenson, CEO of Marriott International, who told University of Maryland MBA candidates last month that old school writing skills are as essential to career growth as computer skills:

Moreover, billionaire investor David Rubenstein has remarked in the past that written and oral communication lie at the heart of every company’s success.

“Richard Neustadt wrote a famous book called The Power of the Presidency, and he said the power of the presidency is the power to persuade. That’s true of all business activities. You’re really persuading people through writing or oral communications.  So learning how to persuade people, how to communicate, is very important.” – David Rubenstein – Fortune Magazine 4/5/2010

We agree.

Writing lies at the heart of Campfire’s client work.  We know that a client cannot persuade their target audience until we help them craft a coherent, concise and compelling message. We know that message must be extensible enough to work on platforms ranging from a 5 word banner advertisement to a 700 word op-ed.

Want to learn how effective writing can strengthen your company’s brand? Drop us a line today.