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Monthly Archive for: "October, 2016"
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By Campfire Communications
In advertising, Breaking down buzzwords, corporate reputation, insights, media relations, message development
Posted October 27, 2016

Breaking down buzzwords: Thought leadership

This is another installment of our multipart series “Breaking Down Buzzwords,” which seeks to explain the most common buzzwords in marketing and communications.  Let’s be [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations
Posted October 12, 2016

Tip Sheet: Under Armour, Airbnb and pitching freelance journalists

How Under Armour Mastered Crisis Communications (Quartz) — Quartz explores how the global sportswear company recovered from major controversy at the 2014 Winter Olympics. Cleveland Clinic [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, message development
Posted October 5, 2016

Why we believe what we read on the internet

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

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