media relations

A new study shows that 62 percent of marketers plan to increase public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over [...]

For Chobani, HR as PR is Paying Off (CEB Global) – Chobani’s earned media marketing is yet another example of a company using its HR strategy to sell itself to consumers as well as talent. [...]

It is no secret the media industry is changing. What is less clear to many organizations we meet with is what it will look like in the future. To shine some light on this question, consider these [...]

This is another installment of our multipart series “Breaking Down Buzzwords,” which seeks to explain the most common buzzwords in marketing and communications.  Let’s be [...]

How Under Armour Mastered Crisis Communications (Quartz) — Quartz explores how the global sportswear company recovered from major controversy at the 2014 Winter Olympics. Cleveland Clinic [...]

Changing public opinion on controversial issues is what communications professionals live for.  In our view, we can’t truly help clients change minds without first understanding how their [...]

Maryland Governor Larry Hogan has named Campfire president Henry Fawell to the Board of Directors for the Maryland Public-Private Marketing Corporation, a new entity responsible for developing a [...]

CBS Corp. announced recently it is planning to exit the radio business – an industry it helped create nearly a century ago – to focus its resources on digital platforms instead.  The [...]

A new study from USC Annenberg reinforces a new reality facing companies trying to build public awareness in a fragmenting media environment: Media outreach alone is no longer a sustainable [...]

We’ve written several times about the tough economic straits facing today’s media organizations. Revenue is dwindling and newsrooms are shrinking, meaning the content your favorite [...]