In insights, morning embers

1) Shareholders intensify social media use (Forbes) — With 60% of U.S. investors saying that social networks will significantly influence their decisions, Richard Levick argues that corporations must begin to grasp the scope of social media penetration.

2) The PR pro’s guide to Youtube (Mashable) — Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular.

3) Republicans catch up to Democrats in social media (New York Times) — The New York Times writes that –  unlike the last presidential campaign – Republicans are better prepared to compete online in the 2012 contest.

4) Bernanke and the media – Round One (Reuters) —  For Fed Chairman Ben Bernanke, the emphasis on better public relations at the Federal Reserve predates the financial crisis.  After his notoriously cryptic predecessor Alan Greenspan, Bernanke has made the Fed more open and his own statements easier to parse.