Archives

1) The worst PR on Earth (Day) (Fast Company) — It’s that time of the year again, when publicists everywhere pitch their most eco-friendly products in the silliest of ways. Writer [...]

Ben Bernanke’s press conference Wednesday has been dubbed a precedent-breaking  foray into public relations for the historically insulated Federal Reserve.  Sounds momentous.  It’s [...]

1) Shareholders intensify social media use (Forbes) — With 60% of U.S. investors saying that social networks will significantly influence their decisions, Richard Levick argues that [...]

We’ve blogged before about advertising on the Google network to deliver a targeted message instantaneously when your company is under the gun.  Here’s an example of how it’s [...]

1) Crisis lessons (ReputationXchange) — Toyota’s Jim Wiseman breaks down lessons he learned about communicating during Toyota’s recall crisis. 2) The power of words in [...]

We at Campfire are big believers in the power of story-telling to move public opinion in your company’s favor.  In that spirit, invest 15 minutes in this great presentation by Caroline [...]

1) Using stories to persuade (Harvard Business Review) — Author John Baldoni writes that if you need to make an argument about an issue about which you feel very strongly, don’t use [...]

Have you ever caught a fish without bait in the water? Neither have I.  It’s just plain difficult to get their attention without a lure beneath the surface. Now extend that analogy to [...]