Communications pros are funny: We are paid to help clients communicate effectively, yet we fill our own presentations and websites with industry buzzwords that leave many would-be clients [...]
1) How General Motors can steer through this ignition switch recall (Ad Age) — One of the first rules of reputation management is to be proactive, not reactive. In this Ad Age article, [...]
1) Word of mouth marketing: control is futile (Church of the Customer) — With the help of a hilarious cartoon, Jack Huba explores what happens when organizations try too hard to control [...]
Here’s Risk for Good CEO Fay Feeney discussing how social media communities can impact your organization’s reputation. [vimeo http://www.vimeo.com/53103159 w=500&h=281] Fay Feeney [...]
With one errant tweet, an employee at Johns Hopkins University shows that employers large and small should be educating employees on the promise and perils of their social media commentary. The [...]
1) Chicago teacher strike escalates into PR conflict (PR Daily) — In Chicago, there’s an all-out PR war taking place between two imposing factions: City Hall and the public school teachers. [...]
1) Newsweek to ditch magazine model (Ad Age) — Newsweek will eventually transition to an online publication, owner IAC/InterActiveCorp (IACI) said Wednesday, marking the beginning of the [...]
1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to [...]
1) Five writing tips from Winston Churchill (PR Daily) — Writer Clare Lynch outlines the five pillars of Winston Churchill’s legendary war-time speeches and how they can help your [...]
1) Reputation Management: Don’t play the victim (Financial Times) — Zappos and Sony recently took two very different approaches to protecting their reputations from threats. [...]