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By Campfire Communications
In insights, message development, morning embers, online advertising, social media
Posted October 17, 2012

Morning embers: Grey Poupon, Citibank, and behavioral sciences

1) Are you refined enough to like Grey Poupon on Facebook? (Ad Age) — Usually, brands want as many fans as they can get on Facebook. But Grey Poupon mustard is trying to mark itself as [...]

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