Month: October 2012

In corporate reputation, insights, media relations, online advertising

Posted October 19, 2012

What Newsweek’s demise means for public relations teams

Newsweek, the iconic weekly magazine that has graced mailboxes since 1933, will cease print publication and transition to a digital-only business model, its owners announced this week. The [...]

By Campfire Communications

In insights, message development, morning embers, online advertising, social media

Posted October 17, 2012

Morning embers: Grey Poupon, Citibank, and behavioral sciences

1) Are you refined enough to like Grey Poupon on Facebook? (Ad Age) — Usually, brands want as many fans as they can get on Facebook. But Grey Poupon mustard is trying to mark itself as [...]