social media

A new study shows that 62 percent of marketers plan to increase public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over [...]

It is no secret the media industry is changing. What is less clear to many organizations we meet with is what it will look like in the future. To shine some light on this question, consider these [...]

Communications pros are funny: We are paid to help clients communicate effectively, yet we fill our own presentations and websites with industry buzzwords that leave many would-be clients [...]

How Mattel’s comms team prepared for the worst when it launched ‘curvy Barbie’ (PR Week) – The iconic brand Barbie recently revealed an expanded Fashonistas line featuring [...]

It’s no secret that Facebook can help win elections and public affairs campaigns, but a lot of commentary on the subject is heavy on hype and light on specific examples. That’s what [...]

Here’s some required reading for those of you in industries that tend to incite community opposition, namely transportation, construction, and real estate. The Wall Street Journal article [...]

1) Sierra Club goes beyond press releases to share its story (Ragan) — Press releases or slickly produced videos don’t always seem authentic; they can appear too polished. [...]

1) What you can learn from GE about social media strategy (Forbes) — You hear a lot about engaging your audiences through social media platforms like Facebook, Twitter,Pinterest, Tumblr, [...]

Here’s Risk for Good CEO Fay Feeney discussing how social media communities can impact your organization’s reputation. [vimeo http://www.vimeo.com/53103159 w=500&h=281] Fay Feeney [...]

1) Are you refined enough to like Grey Poupon on Facebook? (Ad Age) — Usually, brands want as many fans as they can get on Facebook. But Grey Poupon mustard is trying to mark itself as [...]