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Monthly Archive for: "March, 2016"
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By Campfire Communications
In advertising, insights, media relations, online advertising, political communications
Posted March 29, 2016

CBS to sell radio stations, adding more pressure to legacy media

CBS Corp. announced recently it is planning to exit the radio business – an industry it helped create nearly a century ago – to focus its resources on digital platforms instead.  The [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, social media
Posted March 22, 2016

Tip sheet: Volkswagen, Barbie and the Affordable Care Act

How Mattel’s comms team prepared for the worst when it launched ‘curvy Barbie’ (PR Week) – The iconic brand Barbie recently revealed an expanded Fashonistas line featuring [...]

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 James Run
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By Campfire Communications
In case studies
Posted March 21, 2016

James Run

CHALLENGE: A real estate consortium hired Campfire to help build public support for a $200 million mixed-used development in Harford County, MD. The project required a Tax Increment Finance [...]

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 Old Dominion Electric Cooperative
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By Campfire Communications
In case studies
Posted March 21, 2016

Old Dominion Electric Cooperative

CHALLENGE: Old Dominion Electric Cooperative is a wholesale electricity provider serving more than 1.2 million members in the mid-Atlantic. ODEC hired Campfire to build public awareness and [...]

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