In insights, online advertising, search advertising

Here’s a prediction that’s been going under the radar: eMarketer is projecting that online ad spending will surpass print advertising this year for the first time ever, topping out near $40 billion. ┬áHere’s a look at the respective trend lines through 2016:

Projected online ad spending vs. print ad spending

To make up for the lost revenue, expect print media to accelerate plans for online paywalls like those seen at The New York Times, The Wall Street Journal, and The Baltimore Sun.

The news isn’t all bad for traditional media. Television ad spending is projected to remain strong and will remain top dog over online ad spending, at least through 2016. You can read more by clicking here.