search advertising

You don’t have to be a political junkie to appreciate the lessons in the graphic shown here. The chart compares the respective online display advertising campaigns of the Romney and Obama [...]

We were honored to speak this week with the Baltimore members of the Marketing Directors Support Group, an up-and-coming educational community for forward-thinking marketing directors. Our topic: [...]

1) The FBI’s new ad campaign (Wall Street Journal) — The notoriously secretive FBI has turned to an uncharacteristic tactic to combat corporate espionage: a comprehensive advertising [...]

1) Food industry battles back on “Pink Slime” (Cattle Network) — Agriculture and the food industry are still struggling to set the record straight on the “Pink [...]

Here’s a prediction that’s been going under the radar: eMarketer is projecting that online ad spending will surpass print advertising this year for the first time ever, topping out [...]

Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster.  We were puzzled by the absence of  industry-sponsored search [...]

Advertisers are expected to invest $31 billion in online advertising this year, a 10% increase over earlier predictions. Research firm eMarketer says 2011 will mark the highest level of online ad [...]

We’ve blogged before about advertising on the Google network to deliver a targeted message instantaneously when your company is under the gun.  Here’s an example of how it’s [...]

Have you ever caught a fish without bait in the water? Neither have I.  It’s just plain difficult to get their attention without a lure beneath the surface. Now extend that analogy to [...]

As the Japanese grapple with the economic and humanitarian toll of this tragedy, we keep them in our hearts and minds. Yet, the government of Japan must also avert nuclear crisis after the [...]