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You don’t have to be a political junkie to appreciate the lessons in the graphic shown here. The chart compares the respective online display advertising campaigns of the Romney and Obama [...]

1) Syria’s Assad family turns to West for glossy PR (The New York Times) — With the help of PR firm Brown Lloyd James, Syrian President Basher al-Assad and his family have sought over [...]

A spike in gas prices isn’t great for the consumer, but it’s not discouraging the oil and gas industry from spending big to get its message out. The American Petroleum Institute has [...]

Here’s a prediction that’s been going under the radar: eMarketer is projecting that online ad spending will surpass print advertising this year for the first time ever, topping out [...]

Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster.  We were puzzled by the absence of  industry-sponsored search [...]

1) Charities failing at social media (Wall Street Journal) — It’s often assumed that charities are big users of social media and doing well at it.  But, according to one tech blogger, [...]