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Archives

Monthly Archive for: "February, 2012"
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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, social media
Posted February 28, 2012

Morning embers: Ryan Braun, product naming and the mounting minuses at Google Plus

1) Slugger Ryan Braun hits PR home run in drug controversy (Sheboygan Press) — Reigning National League MVP Ryan Braun scored a big PR victory last week in his battle with Major League [...]

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By Campfire Communications
In insights, media relations, online advertising
Posted February 24, 2012

Paywalls and Buyouts: The media industry continues to fragment

The paywalls are coming.  So are the journalist buyouts.  And both impact how organizations will get their message out in the future. Gannett, owner of 81 community newspapers and USA Today, [...]

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By Campfire Communications
In corporate reputation, insights, media relations, morning embers, online advertising, political communications, social media
Posted February 22, 2012

Morning embers: The IRS, microtargeting and business tips from the campaign trail

1)  IRS looking for PR help (The Wall Street Journal) — The Internal Revenue Service, which ranks among the least favorable federal government agencies, is seeking PR help to promote its [...]

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By Campfire Communications
In insights, media relations, morning embers, political communications
Posted February 14, 2012

Morning embers: The Girl Scouts, Cable TV, and Barack Obama’s Truth Teams

1) What the Girl Scouts can teach your business about marketing (Start Up Nation) — From the outside, the Girl Scouts may look like most other non-profit groups that set up outside the [...]

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By Campfire Communications
In insights, online advertising, search advertising
Posted February 8, 2012

Marketers accelerate the migration to online ad spending

Here’s a prediction that’s been going under the radar: eMarketer is projecting that online ad spending will surpass print advertising this year for the first time ever, topping out [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, morning embers
Posted February 7, 2012

Morning embers: Aneesh Chopra, verbal gaffes, and how to run an effective meeting

1.) How to recover from a verbal gaffe (The Washington Post) — Paul Farhi explores how political campaigns respond to the inevitable gaffes of their candidates. 2) The exit interview: [...]

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By Campfire Communications
In corporate reputation, insights, morning embers, social media
Posted February 1, 2012

Morning embers: Rupert Murdoch, Martha Stewart, and negative online reputations

1) Inside Rupert Murdoch’s mind, courtesy of Twitter (New York Times Magazine) — David Carr writes that the modern chief executive lives behind a wall of communications operatives, [...]

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