Archives

1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to [...]

Here’s a prediction that’s been going under the radar: eMarketer is projecting that online ad spending will surpass print advertising this year for the first time ever, topping out [...]

1) Nine ways to engage bloggers (Jonathan Rick) — If you can pitch a reporter, producer, or booker, you can pitch a blogger. After all, bloggers are just people—susceptible to the [...]

Advertisers are expected to invest $31 billion in online advertising this year, a 10% increase over earlier predictions. Research firm eMarketer says 2011 will mark the highest level of online ad [...]