Tag: crisis response

In citizen journalism, corporate reputation, crisis communications, insights

Posted December 21, 2011

FedEx falls victim to citizen journalist video

FedEx is the latest in a long line of companies to get dinged by a citizen journalist. A customer videotaped a FedEx carrier’s treatment of his package and posted the footage online. See [...]

By Campfire Communications

In crisis communications, insights, online advertising, search advertising

Posted April 10, 2011

Searching for search ads after Japan’s nuclear crisis

Have you ever caught a fish without bait in the water? Neither have I. It’s just plain difficult to get their attention without a lure beneath the surface. Now extend that analogy to [...]