Tag: General Motors

1) How General Motors can steer through this ignition switch recall (Ad Age) — One of the first rules of reputation management is to be proactive, not reactive. In this Ad Age article, [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, morning embers, online advertising, social media

Posted June 28, 2012

Morning embers: Fisker Automotive, U.S. bishops and getting the most out of your Facebook ads

1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to [...]

Morning embers: General Motors crisis communication, Warren Buffett, and email marketing

Morning embers: Fisker Automotive, U.S. bishops and getting the most out of your Facebook ads