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Archives

Monthly Archive for: "June, 2012"
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By Campfire Communications
In corporate reputation, crisis communications, insights, morning embers, online advertising, social media
Posted June 28, 2012

Morning embers: Fisker Automotive, U.S. bishops and getting the most out of your Facebook ads

1) Fisker Automotive turns to advertising in wake of PR troubles (Ad Age) – Luxury brand auto maker Fisker turned to print advertising to tell its story after months of bad press related to [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, social media
Posted June 26, 2012

Campfire’s Henry Fawell featured in new reputation management book

Congratulations to our former colleague Ted Claypoole on his new book “Protecting Your Internet Identity: Are You Naked Online?”  This is sorely needed reading for the modern [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, message development, morning embers, online advertising
Posted June 19, 2012

Morning embers: Fracking, online tracking and Syria’s glossy PR campaign

1) Syria’s Assad family turns to West for glossy PR (The New York Times) — With the help of PR firm Brown Lloyd James, Syrian President Basher al-Assad and his family have sought over [...]

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By Campfire Communications
In corporate reputation, insights, media relations, message development, political communications
Posted June 15, 2012

The Obama White House’s PR end run

Earlier this week we saw the White House execute an admirable end run around the White House press corps.  Press Secretary Jay Carney welcomed journalists from rural America to Washington for [...]

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By Campfire Communications
In citizen journalism, corporate reputation, crisis communications, insights, message development, morning embers, political communications
Posted June 5, 2012

Morning embers: Jim Messina, the EPA and turning your biggest critics into your biggest fans

1) How Obama’s top copywriter does marketing right (Fast Company) — Fast Company’s Lisa Nirell writes that Obama campaign manager Jim Messina sets the standard for persuasive [...]

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By Campfire Communications
In corporate reputation, crisis communications, insights, media relations, political communications
Posted June 1, 2012

Why the John Edwards “crisis PR” advice is dead wrong

Politico, one of my favorite reads, ran a piece today in which public relations pros offer crisis communications advice to John Edwards in the wake of his campaign finance trial.  To be blunt, I [...]

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