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Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster.  We were puzzled by the absence of  industry-sponsored search [...]

We’ve blogged before about advertising on the Google network to deliver a targeted message instantaneously when your company is under the gun.  Here’s an example of how it’s [...]

Have you ever caught a fish without bait in the water? Neither have I.  It’s just plain difficult to get their attention without a lure beneath the surface. Now extend that analogy to [...]

As the Japanese grapple with the economic and humanitarian toll of this tragedy, we keep them in our hearts and minds. Yet, the government of Japan must also avert nuclear crisis after the [...]