Apple’s cinematic debut
In honor of Steve Jobs stepping down at Apple, here’s a fun fact (at least we think it’s a fact): Apple’s cinematic debut occurred in the 1983 hit, Trading Places. See the [...]
How reporters use Twitter during an earthquake
Twitter allows reporters to find sources in seconds who otherwise may take much longer to find, especially during rapidly evolving events. Here’s how a reporter at our local paper, The [...]
In corporate reputation, crisis communications, insights, media relations, morning embers, social media
Posted Morning embers: Mormons on the web, airline scandals, and the 10 Commandments of media outreach
1) Mormons are using the web to influence Church’s image (The Washington Post) — In the age of the Internet, the Church of Jesus Christ of Latter-day Saints has found a way to [...]
In corporate reputation, crisis communications, insights, online advertising, political communications, search advertising
Posted Revisiting online ads and Japan’s nuclear disaster
Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster. We were puzzled by the absence of industry-sponsored search [...]
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Morning embers: Standard and Poors, office politics, and how governments deal with social media
1) How governments deal with social media (The Atlantic) — For good or for ill, governments have to deal with social media. The Atlantic takes a step back and surveys the landscape at the [...]
In corporate reputation, crisis communications, insights, media relations, message development, political communications
Posted Standard and Poors press release highlights PR challenges in big organizations
It’s fashionable these days to eulogize the press release as a relic of the past – and there is some truth to the idea — but a press release issued Friday by Standard & [...]
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Morning embers: Don Draper, Raj the cabbie, and the greatest ad campaigns of all time
1) The best and worst ad campaigns of all time (The Atlantic) — What’s in a slogan? Author Nigel Hollis says it’s one part elegant phrasing, two parts brand positioning, and a [...]