Month: October 2011

In corporate reputation, insights, morning embers, social media

Posted October 28, 2011

Morning embers: The McRib, the White House, and socializing customer service

1) The McRib’s magic marketing sauce (Inc. Magazine) — McDonald’s brought back its McRib sandwich this week – but only for a limited time. What can a boneless BBQ pork [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, social media

Posted October 19, 2011

How Starbucks used social media to knock down a “free coffee” scam

Starbucks this week gave us a good case study in how a company can use social media in times of duress to engage their customers and protect their own reputation in the process. On Monday, [...]

By Campfire Communications

In corporate reputation, crisis communications, insights, morning embers, political communications, social media

Posted October 14, 2011

Morning embers: Occupy Wall Street, media insurgents, and towns with no newspapers

1.) #OccupyWallStreet Will Crowd Fund a TV Ad (Tech President) — The maker of a popular pro-Occupy Wall Street spot is using Loudsauce, a platform to crowdsource funding for everything [...]

By Campfire Communications

In corporate reputation, insights, morning embers, online advertising, political communications, social media

Posted October 7, 2011

Morning embers: Ragu, the 2012 campaign, and how not to give terrible presentations

1) The best corporate reputations in America (Reputation Institute) — You may be surprised what company tops a list of the most reputable companies in America, according to new rankings by [...]

By Campfire Communications

In insights, social media

Posted October 4, 2011

The Social Corps: Marine Corps issues social media guidelines

Recently we blogged about how the U.S. Navy has embraced social media to help influence public opinion. Now the U.S. Marine Corps is doing the same. The Marine Corps last week issued the first [...]