Month: May 2013

In corporate reputation, crisis communications, insights, media relations, message development

Posted May 13, 2013

Lesson from the IRS media call: Better come prepared

Few stories light a fire under journalists more than allegations of abuse by powerful government or corporate interests. Even if they don’t always get the facts right, the press takes its [...]

By Campfire Communications

In insights, Uncategorized

Posted May 3, 2013

Morning embers: Operation Smile, marketing egos and writing backwards

1.) Operation Smile launches viral campaign for World Health Day (K Street Cafe) — Operation Smile recently launched a viral social campaign on World Health Day. The objectives of the [...]