In corporate reputation, insights, media relations, message development, morning embers, social media, Storytelling

1) Sierra Club goes beyond press releases to share its story (Ragan) — Press releases or slickly produced videos don’t always seem authentic; they can appear too polished.  That’s why on Dec. 7, Pearl Harbor Day,the Sierra Club and Craig Newmark, the founder of Craigslist, conducted a 45-minute Google+ hangout to discuss how the Sierra Club helps veterans with outdoor recreation.

2) Media interview tips for tech experts (Startup Nation) — Most tech experts have spent a lot of time in front of a computer screen rather than a TV screen. But if your company is developing game-changing technology, the press will come calling. Here are a few tips from IT expert Robert Lecount for successfully managing interviews with the press.

3) Six ways to overcome presentation anxiety (Duarte blog) — Here are a few techniques for those who present regularly but can’t quite overcome presentation anxiety.

4) Nearly half of all social networkers engage with brands online (PR Daily) — Good news for brands: People are increasingly likely to interact with you in social media.  A recent Forrester study shows that 45 percent of people on social networks have interacted with a brand over the last three months.