In insights, morning embers

1) Twitter’s CEO guides Senators on strategic tweeting (Tech President) — Twitter CEO Dick Costolo met with eight senators in Washington, D.C., last week to discuss the future of the social media service—including how it makes money and how it will be utilized in the 2012 elections.

2) Athletes: tweet at your own risk (Washington Post) — Columnist Jason Reid examines the public relations damage done by professional athletes who feel obligated to post controversial or ignorant statements on Twitter and Facebook.

3) Pirate Branding: Weapons of Mass Distraction (New York Times) — Pirates are not the first thing we think of when it comes to successful branding, but the New York Times examines how the Skull and Crossbones have become an unmistakable brand identity over centuries.

4) Selling vs. Inviting (Seth Godin Blog) — Marketing blogger Seth Godin says selling is often misunderstood, largely by people who would be a lot more comfortable merely inviting. If the marketing and product development team do a great job, Godin says selling is a lot easier… so easy it might be called inviting.