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With one errant tweet, an employee at Johns Hopkins University shows that employers large and small should be educating employees on the promise and perils of their social media commentary. The [...]

1) Inside Rupert Murdoch’s mind, courtesy of Twitter (New York Times Magazine) — David Carr writes that the modern chief executive lives behind a wall of communications operatives, [...]

1)  The McRib’s magic marketing sauce (Inc. Magazine) —   McDonald’s brought back its McRib sandwich this week – but only for a limited time. What can a boneless BBQ pork [...]

Starbucks this week gave us a good case study in how a company can use social media in times of duress to engage their customers and protect their own reputation in the process. On Monday, [...]

Recently we blogged about how the U.S. Navy has embraced social media to help influence public opinion.  Now the U.S. Marine Corps is doing the same. The Marine Corps last week issued the first [...]

1) Financial advisers migrate online (The Wall Street Journal) — Financial advisers are increasingly embracing social media to develop closer relationships with clients and gain exposure to [...]

Twitter allows reporters to find sources in seconds who otherwise may take much longer to find, especially during rapidly evolving events. Here’s how a reporter at our local paper, The [...]

With NFL free agency moving at a torrid pace, dozens of big name players have changed teams in the past 48 hours.  But that’s not all that’s changing:  Media coverage of player [...]

1) Nine ways to engage bloggers (Jonathan Rick) — If you can pitch a reporter, producer, or booker, you can pitch a blogger. After all, bloggers are just people—susceptible to the [...]

Still wondering how to use Twitter to contain press coverage you think is inaccurate? It’s as simple as this:               Not only did the [...]