Archives

1.)  When a founder is the face of a brand (New York Times) — Companies can fire a founder.  But they can’t fire his brand. That’s the dilemma Men’s Wearhouse is left with after dumping its [...]

Today’s edition of The Business Gazette has a useful article on crisis communications strategy. Reporter Lindsey Robbins explores the PR lessons companies can learn from recent [...]

1) Why Google should buy The New York Times (Digiday) — Author Mike Hughes offers several suggestions for potential acquisition by Google, including one of the world’s most [...]

1) Newsweek to ditch magazine model (Ad Age) — Newsweek will eventually transition to an online publication, owner IAC/InterActiveCorp (IACI) said Wednesday, marking the beginning of the [...]

1)  Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories.  The real [...]

Still wondering how to use Twitter to contain press coverage you think is inaccurate? It’s as simple as this:               Not only did the [...]

1) Eight brands that found success on Facebook (Mashable) — Columnist Dave Kerpin outlines those brands that have thrived on Facebook, what they did right, and how you can emulate their [...]

1) Twitter’s CEO guides Senators on strategic tweeting (Tech President) — Twitter CEO Dick Costolo met with eight senators in Washington, D.C., last week to discuss the future of the [...]

1) Using stories to persuade (Harvard Business Review) — Author John Baldoni writes that if you need to make an argument about an issue about which you feel very strongly, don’t use [...]