Tag: branding

In insights, message development, Storytelling

Posted June 13, 2011

Carlyle Group’s David Rubenstein on effective communications

When David Rubenstein speaks, people listen. As Co-Founder and Managing Director of The Carlyle Group, he has built a small private equity firm based in Washington, D.C., into a global success [...]

Morning embers: The Army, Youtube, and “enchanting” brands

1) Eight brands that found success on Facebook (Mashable) — Columnist Dave Kerpin outlines those brands that have thrived on Facebook, what they did right, and how you can emulate their [...]

Morning embers: Tweeting senators, the pirate brand, and effective marketing

1) Twitter’s CEO guides Senators on strategic tweeting (Tech President) — Twitter CEO Dick Costolo met with eight senators in Washington, D.C., last week to discuss the future of the [...]