Tag: Obama for America

In corporate reputation, insights, online advertising, political communications, search advertising

Posted March 18, 2013

Chart of the day: It pays to mobilize your company’s supporters

You don’t have to be a political junkie to appreciate the lessons in the graphic shown here. The chart compares the respective online display advertising campaigns of the Romney and Obama [...]

By Campfire Communications

In citizen journalism, corporate reputation, crisis communications, insights, message development, morning embers, political communications

Posted June 5, 2012

Morning embers: Jim Messina, the EPA and turning your biggest critics into your biggest fans

1) How Obama’s top copywriter does marketing right (Fast Company) — Fast Company’s Lisa Nirell writes that Obama campaign manager Jim Messina sets the standard for persuasive [...]