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Archives

Monthly Archive for: "June, 2011"
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By Campfire Communications
In insights, media relations, morning embers, online advertising
Posted June 30, 2011

Morning embers: Digital charities, ad innovation, and PR tips for India’s Prime Minister

1) Charities failing at social media (Wall Street Journal) — It’s often assumed that charities are big users of social media and doing well at it.  But, according to one tech blogger, [...]

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By Campfire Communications
In insights, social media
Posted June 28, 2011

Study: A Facebook fan equals 20 website visits

Hitwise has just released a study it believes helps quantify the elusive relationship between your Facebook fans and your website.  The study claims that each new Facebook fan your company [...]

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By Campfire Communications
In insights, morning embers
Posted June 16, 2011

Morning embers: Charles Dickens, American Express, and the future of news

1) Don’t be Dickens: How to succeed in business writing (Harvard Business Review) — David Silverman argues that the difference between business writing and all other forms of [...]

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By Campfire Communications
In insights, message development, Storytelling
Posted June 13, 2011

Carlyle Group’s David Rubenstein on effective communications

When David Rubenstein speaks, people listen.  As Co-Founder and Managing Director of The Carlyle Group, he has built a small private equity firm based in Washington, D.C., into a global success [...]

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By Campfire Communications
In crisis communications, insights, morning embers
Posted June 9, 2011

Morning embers: Howard Dean, writing skills, and pushy salespeople

1) Are writing skills necessary anymore? (The Washington Post) — The Post’s Career Coach polled several executives, consultants, and business leaders from various disciplines on this [...]

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By Campfire Communications
In insights, online advertising, search advertising
Posted June 8, 2011

Online ad budgets approach pre-recession highs

Advertisers are expected to invest $31 billion in online advertising this year, a 10% increase over earlier predictions. Research firm eMarketer says 2011 will mark the highest level of online ad [...]

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By Campfire Communications
In insights, morning embers
Posted June 3, 2011

Morning embers: Conan O’Brien, business school, and word of mouth advertising

1) PR belongs in business school (Business Week) — Anthony D’Angelo argues that business schools do their students a disservice by ignoring the role public relations plays in [...]

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