Tag: corporate narrative

In corporate reputation, crisis communications, insights, media relations, message development, Storytelling

Posted April 27, 2012

Goldman Sachs CEO on public relations: “Shame on us.”

Goldman Sachs CEO Lloyd Blankfein offered some telling thoughts this week on how companies that ignore public relations can end up hurting their reputations down the road. Here’s what [...]

Storytelling All Stars: Jack London’s blunt advice for today’s PR teams

If your PR or marketing efforts are struggling, consider some advice from famed novelist Jack London. London’s acerbic letter to an aspiring writer offers timeless advice on the link [...]

Corporate narrative is key to fundraising

Creating a corporate narrative can do more than generate good PR for your company. It can also generate venture capital investments. So says Mark Suster, whose venture capital firm manages more [...]