Archives

Goldman Sachs CEO Lloyd Blankfein offered some telling thoughts this week on how companies that ignore public relations can end up hurting their reputations down the road.  Here’s what [...]

1) 4 PR secrets from Trader Joe’s (PR Daily) — Here are three marketing lessons we can learn from Joe Coulombe, the founder of Trader Joe’s, who created one of the most well loved [...]

1) Food industry battles back on “Pink Slime” (Cattle Network) — Agriculture and the food industry are still struggling to set the record straight on the “Pink [...]

If your PR or marketing efforts are struggling, consider some advice from famed novelist Jack London. London’s acerbic letter to an aspiring writer offers timeless advice on the link [...]

Lately we’ve been helping a client answer a pretty crucial question: What exactly is a digital community? Rather than succumb to what I call the Turnstile Syndrome — obsessing over [...]

1)  Why some ads go viral and others don’t (Harvard Business Review) — It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share [...]