Tag: google plus

In corporate reputation, insights, media relations, morning embers, social media

Posted November 14, 2011

Morning embers: Newsjacking, social media laggards, and Google’s top secret lab

1) Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories. The real [...]

By Campfire Communications

In citizen journalism, corporate reputation, insights, social media

Posted July 19, 2011

How your brand can fall prey to online communities

One customer. One bad experience. That’s all it takes for online communities to sink their teeth into your brand. Consider this: Guy Kawasaki is a popular venture capitalist with a huge [...]