In corporate reputation, insights, media relations, morning embers, social media

1)  Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories.  The real question is whether such a tactic is right for everyone.

2)  Google’s lab of wildest dreams (The New York Times) — In a top-secret lab in an undisclosed Bay Area location where robots run free, the future is being imagined.

3)  Social media lagging at Fortune 500’s (PR Daily) — An annual study by the Center for Marketing Research at the University of Massachusetts concludes that social media use by the largest companies in the world has stalled, or perhaps is even retrenching.

4)  Google Plus isn’t going anywhere (The New York Times) — Techies are ferociously debating the staying power of Google Plus, which the search giant hopes will rival Facebook in popularity. One writer says the detractors have got it all wrong.