Archives

1) Gratitude as a business strategy (Fast Company) — Author Howie Jacobson suggests that we should all create an action plan to communicate our gratitude to co-workers and customers who [...]

1)  Is newsjacking a legitimate tactic? (Duct Tape Marketing) — A new book explores the emerging concept of newsjacking, or how to inject your company in to breaking news stories.  The real [...]

This is an excellent presentation from journalist Paul Lewis about how crowdsourcing and citizen journalism are changing the news you and I consume every day.  Lewis highlights two examples of [...]

1) Why startups should pay attention to Herman Cain’s 9-9-9 plan (Both Sides of the Table) — Serial entrepreneur Mark Suster outlines five communications lessons startups can learn [...]

We’re starting a new series here at the Tinder Box: The Storytelling All Stars – a periodic look at companies that strengthen their brands and sales through storytelling.  We’ll [...]