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Tag Archives for: "marketing"
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By Campfire Communications
In advertising, corporate reputation, insights, media relations, message development
Posted April 22, 2016

Governor Larry Hogan Appoints Henry Fawell to Maryland Marketing Task Force

Maryland Governor Larry Hogan has named Campfire president Henry Fawell to the Board of Directors for the Maryland Public-Private Marketing Corporation, a new entity responsible for developing a [...]

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By Campfire Communications
In advertising, insights, media relations, online advertising, political communications
Posted March 29, 2016

CBS to sell radio stations, adding more pressure to legacy media

CBS Corp. announced recently it is planning to exit the radio business – an industry it helped create nearly a century ago – to focus its resources on digital platforms instead.  The [...]

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By Campfire Communications
In corporate reputation, insights, message development, Storytelling, Storytelling All Stars
Posted April 12, 2012

Storytelling All Stars: Jack London’s blunt advice for today’s PR teams

If your PR or marketing efforts are struggling, consider some advice from famed novelist Jack London. London’s acerbic letter to an aspiring writer offers timeless advice on the link [...]

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By Campfire Communications
In insights, online advertising, search advertising
Posted June 8, 2011

Online ad budgets approach pre-recession highs

Advertisers are expected to invest $31 billion in online advertising this year, a 10% increase over earlier predictions. Research firm eMarketer says 2011 will mark the highest level of online ad [...]

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