Unconventional ways to measure your Facebook ad’s success
We’ve had a lot of fun lately designing Facebook ad campaigns for clients. We used the traditional metrics to gauge whether the ads were having an impact, but we also relied on two [...]
Carlyle Group’s David Rubenstein on effective communications
When David Rubenstein speaks, people listen. As Co-Founder and Managing Director of The Carlyle Group, he has built a small private equity firm based in Washington, D.C., into a global success [...]
The power of words
Lately Campfire has been helping a client find new words to breathe life into an old corporate message. Here’s a poignant video that really underscores the value of such an exercise. [...]