Tag: nuclear crisis

By Campfire Communications

In corporate reputation, crisis communications, insights, online advertising, political communications, search advertising

Posted August 19, 2011

Revisiting online ads and Japan’s nuclear disaster

Back in the Spring we blogged about the nuclear energy industry’s tepid online response to Japan’s nuclear disaster. We were puzzled by the absence of industry-sponsored search [...]

How the U.S. Navy “surrendered control” in social media — and won

We never think of the U.S. Navy as “surrendering control” of anything, but there is an important exception to that rule. In the presentation below, Navy Captain David Werner outlines [...]

Searching for search ads after Japan’s nuclear crisis

Have you ever caught a fish without bait in the water? Neither have I. It’s just plain difficult to get their attention without a lure beneath the surface. Now extend that analogy to [...]